Going beyond the unexpected.

At its inception, we launched a media with the objective of promoting talents from the suburbs by offering them a platform to showcase their projects and experience. In the long term, the purpose is to create a real virtuous circle: to set up models who in turn influence young people from working-class neighborhoods.

Noticing the craze around urban culture, we created a creative agency with the sole aim of assisting brands in their communication by allowing them to have a more compelling and truthful approach that every youth can easily associate with.